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Found 2 essays matching the above criteria.

1. 1. Empowerment according to whom? A critical assessment of Coca-Cola’s Corporate Social Responsibility initiative Parivartan (5by20) in India

   University essay from Lunds universitet/Sociologi

   Author : Anna Berggren; [2015]
   Keywords : Feminization of Responsibilities; CSR; Parivartan; 5by20; Coca Cola; Gender Equality; Women’s Empowerment; India; Social Sciences;

   Abstract : ”In many parts of the world, opening a bottle of Coca-Cola means opening the doors to economic empowerment for women.” Thus, by founding their latest global campaign 5by20, an initiative aiming to empower five million women before 2020 in their position as small-scale entrepreneurs, Coca Cola engages itself in what is called Corporate Social Responsibility (CSR). READ MORE

3. 2. The Ideal Woman- a case study of the Coca-Cola Company's 5by20 initiative.

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Signe Stahlénius; [2014]
   Keywords : Corporate Social Responsibility; the Coca-Cola Company; 5by20; Women’s economic empowerment; Feminist Historical Materialism; Law and Political Science;

   Abstract : Since mid-2000s, a great emphasis of the global development agenda is directed toward women and their participation in society, especially as wageworkers and political actors. Hand-in-hand with this emphasis on women’s empowerment and gender equality as the ‘solution’ for development, the involvements of private actors in the development arena have increased as well. READ MORE