Essays about: "Adam Åstrand"

Found 1 essay containing the words Adam Åstrand.

  1. 1. What corporate social media content leads to higher consumer response : A study of local brands in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Adam Åstrand; Naimul Abd; [2016]
    Keywords : Social Media Content; Social Media Platforms; Facebook; Twitter; Communication;

    Abstract : Background: Social media is connecting billions of people from across the globe by fulfilling basic human needs of socializing and getting entertained. While companies are now actively turning to social media to know their customers better, build strong relationships, and spread marketing messages, many are still struggling to figure out what corporate social media content actually works on social media. READ MORE