Essays about: "Advertising Agency"

Showing result 11 - 15 of 31 essays containing the words Advertising Agency.

  1. 11. The dilemma of implementation of Integrated marketing communication

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
    Keywords : ;

    Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE

  3. 12. Alcohol advertising : A Minor Field Study in Cape Town.

    University essay from Högskolan Dalarna/Bildproduktion

    Author : Pavlina Arsova; [2018]
    Keywords : Advertise agency; alcohol advertising; sustainable marketing; ethics; moral myopia; moral;

    Abstract : The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. READ MORE

  4. 13. Copyrights infringement control awareness and practices in advertising agencies in Pakistan

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Sibghat Ullah Rana; [2018]
    Keywords : ;

    Abstract : This research is focused on study of copyrights infringement control awareness techniques used by advertising agencies in Lahore, Pakistan. This research is focused on the point that the content that falls under copyright at the advertising agencies should follow a classification system. READ MORE

  5. 14. Negotiating creativity: An ethnographic study of selling advertising services.

    University essay from Göteborgs universitet/Graduate School

    Author : David Johansson; Andreas Volmberg; [2017-07-04]
    Keywords : Advertising creativity; Actor-network-theory; Knowledge boundaries; Boundary objects;

    Abstract : Advertising creativity has proven to be highly subjective and its inherent tensions becomes apparent when studying how advertising services are sold. An advertising agency is often evaluated through a pitch which creates an asymmetrical power relation where the client commonly receive the advertising they are perceived to want, which is not necessarily what they need. READ MORE

  6. 15. “Thanks to a good fairy you were born” : An intersectional feminist analysis of ovum donation advertising found in the public space in Barcelona

    University essay from Linköpings universitet/Tema Genus

    Author : Elisabet Tasa-Vinyals; [2017]
    Keywords : Ovum donation; Egg donation; Assisted reproduction; New Reproductive Technologies NRT ; In Vitro Fertilisation IVF ; Politics of reproduction; Economy of cells and tissues;

    Abstract : Gamete donors are actively searched by companies dedicated to assisted reproduction in the Spanish State, and advertising is not only legal but rather common. This thesis provides an overview of the main themes that arise from the analysis of mostly visual materials used to promote ovum donation in public spaces in Barcelona, and critically links them to current debates in intersectional feminist cultural studies of technoscience, bodily theory and visual studies. READ MORE