Essays about: "Age and Gender of the Consumer"

Showing result 1 - 5 of 57 essays containing the words Age and Gender of the Consumer.

1. 1. A study on consumer perception of clothes repair and opportunities for brand intervention

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Hai Ly Pham; Ankita Kanjilal; [2023]
   Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

   Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

3. 2. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Cornelia Wiklund; [2022]
   Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

   Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE

4. 3. AI-Narration Acceptance Among Frequent Audiobook Users: A Quantitative Study on Demographics and Personal Characteristics of Consumers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Zulaika Molin; [2022]
   Keywords : AI-narration; Audiobooks; Consumer acceptance;

   Abstract : This comprehensive survey study examines consumer acceptance of AI-narration, along with demographic and individual characteristics that may influence the general acceptance of synthetic speech, including age, gender, importance of the narrator, previous technological experience, and frequency of audiobook use. The study also includes an experiment to evaluate general acceptance of AI-narration, which did not reveal any negative attitudes towards AI-narration, contrary to the initial hypotheses. READ MORE

5. 4. Knowing Your Top Management Team - A Sustainability Success Factor?

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Julia Lindblad; Miranda Ölund; [2022]
   Keywords : Top Management Teams; Demographic Characteristics; Relationships; Sustainability Performance; Upper Echelon Theory;

   Abstract : Today, there is increasing pressure on companies to conduct sustainable business if they want to survive long-term. To understand why certain companies report higher levels of sustainability performance than others, it is of interest to explore the potential role that the composition of top management teams (TMTs) plays in this matter. READ MORE

6. 5. Consumer preferences for graphic, structural, and information elements on recycled paper-based package : Gender, age, and education differences

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Andrea Čabajová; Jakub Košík; [2022]
   Keywords : Recycled paper-based packaging; Recycled material; Graphic; structural; information elements; Consumers preference; Experiment;

   Abstract : Objective: Nowadays, the increasing pressure pushes companies to behave more environmentally friendly. Indeed, packaging made from recycled fibres can represent an essential advantage for firms in the packaging industry if it is designed in a way that appeals to consumers. READ MORE