Essays about: "Alexandra Muth"
Found 1 essay containing the words Alexandra Muth.
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1. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty
University essay from Ekonomihögskolan, ELNUAbstract : Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market. However, having a strong brand isno longer enough to survive in the long run and gain a large customers base. READ MORE
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