Essays about: "Rima Ismail"

Found 1 essay containing the words Rima Ismail.

  1. 1. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty

    University essay from Ekonomihögskolan, ELNU

    Author : Alexandra Muth; Rima Ismail; Caroline Langfeldt Boye; [2012]
    Keywords : Customer brand relationship; Brand experience; Brand satisfaction; Brand trust; Brand loyalty;

    Abstract : Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market. However, having a strong brand isno longer enough to survive in the long run and gain a large customers base. READ MORE