Essays about: "Alice-Friederike Mueller"

Found 1 essay containing the words Alice-Friederike Mueller.

  1. 1. The Impact of Supply Chain Management on Dealer Satisfaction in the Automotive After-Sales Business : A Study on Dealers of an Automotive Company in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Alice-Friederike Mueller; [2014]
    Keywords : Supply Chain Management; Relationship Management; Dealer Satisfaction; After-Sales Business; Relationship-Satisfaction Model; 4S Model;

    Abstract : Aim: The objective of the study was to create knowledge on how supply chain management (SCM) can generate and impact satisfaction related to dealer - original equipment manufacturer (OEM) relationships. In this context, the after-sales market was investigated since it became the cash cow of the automotive industry after the financial crisis in 2008. READ MORE