Essays about: "Jim Westerholm"

Found 1 essay containing the words Jim Westerholm.

  1. 1. "Damn good coffee" : Swear words and advertising

    University essay from Mälardalens högskola/Akademin för utbildning, kultur och kommunikation

    Author : Jim Westerholm; [2017]
    Keywords : Swearing; cursing; advertising; offensiveness;

    Abstract : Swear words and their role in advertising have been debated for a long time. There has been a general sentiment that the use of swear words should be avoided in ads so they would not appear crass or offensive. READ MORE