Essays about: "Andrea Jernberg"

Found 1 essay containing the words Andrea Jernberg.

  1. 1. Fashionable Activism: A study of corporate activism in fashion brands' marketing communications and the effects of congruence as moderated by brand type and political leanings

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Jernberg; Vendela Angerlöv; [2022]
    Keywords : Corporate activism; Congruence; Marketing; Political leanings; Fashion brands;

    Abstract : Corporate activism (CA) has become a commonplace occurrence whereby brands express support for different social-political causes. Despite its increasing prominence, corporate activism has not been extensively researched. READ MORE