Essays about: "Anne Schlegel"

Found 1 essay containing the words Anne Schlegel.

  1. 1. Applying cross-channel user experience design theory to practice : A case study of a public transportation company in Sweden

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Ida Lång; Anne Schlegel; [2015]
    Keywords : UX; UXD; cross-channel; service ecosystem; cross-channel ecosystem; public transportation; information architecture; heuristics; cross-channel UXD framework;

    Abstract : The emergence of digital technology, social media and ubiquitous computing in the 21stcentury changed customer behavior and created new possibilities, but also challenges, forcompanies offering their services. The new customer generation is more tech-savvy thanever before, and therefore places higher demands on companies to have well-designed experienceswith services that can be consumed through various channels. READ MORE