Essays about: "Annika Greven"

Found 2 essays containing the words Annika Greven.

  1. 1. The effect of online low task-relevant atmospheric cues on emotions and responses

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : KRISTI PALS; ANNIKA GREVEN; [2014]
    Keywords : : Online retailing; online atmosphere; website atmosphere; low task-relevant atmospheric cues; emotions; response behavior; Stimulus-Organism-Response model; Consumption Emotions Set;

    Abstract : It is important for fashion companies to be active in e-commerce landscape as it is growing rapidly especially in the apparel sector. As shopping is considered being an experience, it is important for companies to make the shopping experience pleasant for consumers and create positive emotions that lead to positive response behaviors. READ MORE

  3. 2. What risks are you taking with Social Media? : A qualitative study about risks with Social Media communication

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Annika Greven; Sofia Sibring; [2013]
    Keywords : ;

    Abstract : .... READ MORE