Essays about: "Ashkan Azadi"

Found 1 essay containing the words Ashkan Azadi.

  1. 1. Marketing Equality: Counteracting structural gender discrimination using non-objectifying portrayals of women

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ashkan Azadi; Elin Torstensson; [2013]
    Keywords : Marketing communication; non-objectification; competence perception; structural gender discrimination;

    Abstract : Previous studies have shown that objectification of women, a recurring phenomenon in marketing communication, causes people to perceive women as less competent in matters of the public world. This competence inadequacy perception forms the basis of a form of structural gender discrimination, which excludes women from the collective production of social beliefs and institutions. READ MORE