Essays about: "BOOKS MARKETING"
Showing result 1 - 5 of 74 essays containing the words BOOKS MARKETING.
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1. "A book is not like any other commodity" : A qualitative study on Swedish bookfluencers, labour, and aspirations.
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : The thesis focuses on bookfluencers – content creators that create content about books and reading. The study explores how they perceive the gifted books they receive from book publishers and other actors, which they are expected to create content about – often unpaid. READ MORE
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2. True crime documentaries: production teams’actions to appeal to consumers
University essay from Umeå universitet/FöretagsekonomiAbstract : The true crime genre was invented by Truman Capote in 1965 with his work In Cold Blood.Since that day, the amount of true crime content and the number of consumers have continuedto grow. This type of content can be found in many different forms such as books, movies,series, TV shows, podcasts and more. READ MORE
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3. Admissibility of the principle of exhaustion of the right of distribution in the European digital environment for e-books after the UsedSoft case and the Tom Kabinet case
University essay from Stockholms universitet/Juridiska institutionenAbstract : The debate of recognition or non-recognition of the digital exhaustion doctrine of the right of distribution for the copyrighted objects other than computer programs has been actively carrying on within the last decades in the EU. The explosive growth of the electronic versions of works and digitalization of the traditional copyrighted objects leads to new questions and challenges about its dissemination and usage by consumers. READ MORE
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4. Selection, Evaluation and Disclosure strategies : within the pheonomenom influencer marketing
University essay from Umeå universitet/FöretagsekonomiAbstract : Whilst influencer marketing has become a more common practice for decision makers within the field of influencer marketing, qualitative measurements are yet intangible and hard to measure, hence, requiring standardization. Recent scholars suggest that the phenomenon of influencer marketing have drastically changed over a short period of time, and there are reasons to believe that it is still changing. READ MORE
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5. Consumer Research in the 2000s and 2010s: A Quantitative Assessment and Qualitative Review
University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionenAbstract : This thesis presents and analyses the results of a bibliometric mapping study of the field of consumer research between 2000 and 2019, aiming to provide a simultaneously descriptive and analytical account of consumer research that identifies the overall structure of the field, as well as the major sub-specializations within it. By utilizing Pierre Bourdieu’s social theory and sociology of science, I analyse the central tendencies exhibited by consumer researchers with regards to the conventions they follow, the literatures they draw from and the way they relate to each other’s texts. READ MORE
