Essays about: "Barbara Kobuszewski Volles"
Found 1 essay containing the words Barbara Kobuszewski Volles.
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1. The COO Effect in the International Brand Positioning : A Qualitative Study of Chinese Companies
University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)Abstract : Chinese companies have been an important issue in the world economy development, since China belongs to the group of emerging countries that had been gaining prominence in the last years. To gain market, ranges of companies are going abroad, aiming to develop their brands internationally. READ MORE
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