Essays about: "Bayesianska strukturella tidsseriemodeller"

Found 1 essay containing the words Bayesianska strukturella tidsseriemodeller.

  1. 1. Bayesian Structural Time Series in Marketing Mix Modelling

    University essay from KTH/Matematik (Avd.)

    Author : Jessika Karlsson; [2022]
    Keywords : Marketing mix modelling; Bayesian structural time series; variational inference; local linear trend; semi-local linear trend; Marketing mix modellering; Bayesianska strukturella tidsseriemodeller; variationell inferens; lokal-linjär trend; semi-lokal linjär trend;

    Abstract : Marketing Mix Modelling has been used since the 1950s, leveraging statistical inference to attribute media investments to sales. Typically, regression models have been used to model the relationship between the two. READ MORE