Essays about: "Brand Engagement in Self-concept"
Found 1 essay containing the words Brand Engagement in Self-concept.
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1. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage
University essay from Umeå universitet/FöretagsekonomiAbstract : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. READ MORE
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