Essays about: "Brand Equity of a Football League"

Found 2 essays containing the words Brand Equity of a Football League.

1. 1. How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Torben Rudnick; Dasaret Vllasalija; [2017]
   Keywords : Brand Equity; Brand Interest; Bundesliga; Sports Marketing; Football; Brand Equity of a Football League; Football Marketing.;

   Abstract : Background: Nowadays, football is much more than just a sport. In fact, football is a global industry contributing to many countries’ economic and social wealth. Football leagues are deeply involved in globalization processes and follow international marketing strategies while aiming for growth in foreign markets. READ MORE

3. 2. Swedish Football Clubs : A study of how to increase the revenues in Allsvenskan

   University essay from Ekonomihögskolan, ELNU

   Author : Pär Karlsson; Fredrik Skännestig; [2011]
   Keywords : Swedish football clubs; Brand equity; Spectators; Sponsors; Investors; Revenue model; Sport marketing; Increasing revenues; Merchandising; Attendance;

   Abstract : The focus of the thesis is how football clubs can increase their revenues through brand equity and different marketing activities. The purpose is to develop a professional attitude towards football brands among the Swedish clubs and to increase the awareness of aspects possible to improve. READ MORE