Essays about: "importance of advertising in business"

Showing result 1 - 5 of 20 essays containing the words importance of advertising in business.

  1. 1. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Bengtsson; Violaine Lulin; [2019]
    Keywords : Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

    Abstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE

  2. 2. The motivations of Internet users to avoid online advertisements by employing ad blocking extensions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Angelos Karageorgos; MEng Zhang; [2018]
    Keywords : ab blocking; advertising avoidance; online advertising; motivations; Internet users; Business and Economics;

    Abstract : This thesis explores the motivations of online users to avoid online advertising by employing ad blockers. Ad blocker is the filtering technology that blocks online advertising from appearing. Four motives have been identified: privacy concerns, annoying advertisements, browsing experience, and malvertising. READ MORE

  3. 3. YouTube influence on Well-being brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paula Kauppinen; Antoniya Pavlova; [2017]
    Keywords : Business and Economics;

    Abstract : This study aims to find a deeper understanding of how millennials, a consumer group of increasing importance, perceives endorsed brands in fitness and health vlogs. The study used a combination of netnography, including video and comment analysis, and qualitative, semistructured interviews with both audience and creator of vlogs as its methodology. READ MORE

  4. 4. Varumärkesprofilering av svensk sparris : en kvalitativ studie om hur svenska sparrisodlare profilerar sin produkt och verksamhet ur ett varumärkesperspektiv

    University essay from SLU/Department of Biosystems and Technology (from 130101)

    Author : Emelie Sundin; [2017]
    Keywords : varumärke; varumärkespyramiden; svensk sparris; Asparagus officinalis;

    Abstract : Odlingssäsongen för grön sparris i Sverige sträcker sig från mitten av april fram till midsommar. I dagligvaruhandeln finns dock importerad färsk sparris att tillgå året runt och svenska sparrisodlare upplever ett konkurrenstryck under den svenska säsongen. READ MORE

  5. 5. Homosexual-themed Advertisement in Mainstream Media: Heterosexual Consumer’s Attitude Toward the Brand and its Social Impact

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mimmi Sjögren; Edona Berisha; [2016]
    Keywords : homosexual-themed advertisement; consumer response; attitude; brand; diversity; social impact.; Business and Economics;

    Abstract : Nowadays, consumers are daily exposed to an overflow of content in mainstream media. Many companies have developed a trend where they target different sexual orientations as separate segments in order to create a closer relationship to all consumers. READ MORE