Essays about: "Brand Placement"

Showing result 1 - 5 of 24 essays containing the words Brand Placement.

  1. 1. Solar Photovoltaic Fire Risks : FE-analysis of fire exposed solar photovoltaic systems and comparison of current legislation and recommendations from different countries

    University essay from Luleå tekniska universitet/Byggkonstruktion och brand

    Author : Elin Bergroth; Greta Torstensson; [2023]
    Keywords : Solar Photovoltaic; National Guidelines; Fire Department; FE-analysis; TASEF; Solceller; Nationella Riktlinjer; Räddningstjänst; FE-analys; TASEF;

    Abstract : The global use of energy increases every day and to meet the growing demand, energy sources are constantly being developed to become more efficient and reliable. During the last decade, the global solar photovoltaics (PV) capacity has increased every year and in 2017, solar PV was the global leading power source of renewable energy. READ MORE

  3. 2. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Naomi Alamaa; Alexandra Causic; [2021]
    Keywords : logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Abstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE

  4. 3. The Impact of Language Barriers on Product Placement : A Qualitative Study Investigating Swedish Consumers’ Brand Recall and Brand Attitude Using Netflix Original Series

    University essay from Jönköping University

    Author : Jennifer Hertzberg; Louise Rask; [2021]
    Keywords : Product Placement; Brand Recall; Brand Attitude; Language Barriers;

    Abstract : Product placement has long been a popular advertising tool that is still heavily used in today’s market. Therefore, this thesis adds a new construct to the field of product placement, namely language barriers, to see if that can have an impact on consumers’ ability to perceive product placement, in terms of brand recall. READ MORE

  5. 4. Investigation of Embedded Brand Placement within Esports

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Carl Alexandros Lundberg; Lola Smith; [2021]
    Keywords : esports; league of legends; embedded brand placement; eye tracking; brand recall; prior involvement;

    Abstract : The video game and esports industry has grown exponentially over the past few years.“During recent years, esports have become one of the most rapidly growing forms ofnew media driven by the growing provenance of online games and onlinebroadcasting technologies” (Hamari and Sjöblom, 2017). READ MORE

  6. 5. Product Placement In Games : A quantitative study of how product placement in games affect on consumers' attitude towardthe brand.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Chang Zhiyu; Paul Nguyen; Erik Manestam; [2019]
    Keywords : Product Placement; Script Placement; Screen Placement; Plot Placement; Consumer Attitude; Brand.;

    Abstract : The purpose of this research paper was to explain how product placement in games influences the consumer’s attitude towards the brand. The aims during this work with the purpose in mind were to utilize quantitative methods in the pursuit of fulfilling the objective of answering how certain placement strategies can affect individual consumer’s attitudes. READ MORE