Essays about: "Alexandra Causic"
Found 1 essay containing the words Alexandra Causic.
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1. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE
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