Essays about: "Brand reinforcement strategies"

Found 1 essay containing the words Brand reinforcement strategies.

  1. 1. Keeping up to date : Incorporating social network sites and employer branding in recruitment processes

    University essay from Umeå universitet/Företagsekonomi

    Author : Malin Blomqvist; Myran Ekström; [2016]
    Keywords : Social Network Sites; SNS; Management; Employer Branding;

    Abstract : The use of social network sites (SNSs), such as Facebook and LinkedIn, by both organizations and the Swedish population is increasing. Previous publications in this research field lack empirical reinforcement and the empirical research that has been published often suggest a connection between recruitment via SNSs and employer branding. READ MORE