Essays about: "Branding strategies"

Showing result 26 - 30 of 237 essays containing the words Branding strategies.

1. 26. Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aisha Bishar; Piffo Lakpa Robertine; [2023]
   Keywords : branding; promotion; marketing; tourism; Cameroon; tourist destination;

   Abstract : This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. READ MORE

3. 27. From likes to brands: Social media influencers as co-founders : A multiple case study investigating social media influencers' effect on brand knowledge of e-commerce companies.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Neea Eveliina Jussila; Karin Strandberg; Vide Blomdahl; [2023]
   Keywords : Brand Knowledge; Social Media Influencer; Human Brand; E-commerce company;

   Abstract : Background: Social media influencers (SMIs) have become an important asset to the constantly changing world of marketing. The impact SMIs have within e-commerce and the influence they have on consumers have been observed. Therefore, the use of SMIs as a marketing tool in improving brand knowledge has been vastly adopted by many companies. READ MORE

4. 28. Industry Maturity’s Influence on the Viability of Innovation- and Imitation-oriented Strategies - Assessing how elements of industry life cycles influence the viability of innovation and imitation-oriented strategies and its impact on industry development pace - A Qualitative Cross-sectional Study on the Cultured Meat Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Ali Kouaiber; Joakim Langhelle; [2022-08-18]
   Keywords : Innovation strategies; Innovation-oriented; imitation-oriented; first-mover advantages; first-mover disadvantages; industry life cycles; industry transformation; path dependence; cultured meat industry;

   Abstract : There is extensive literature on the topic of first-mover advantages, not only with regards to whether such advantages exist or not, but also with regards to their sources. However, there is a scarce amount of research devoted to understanding how such advantages are affected by the maturity of the industry, specifically in emerging industries. READ MORE

5. 29. Nomen est Omen: Nation Branding in the Republic of Moldova through the lens of discourse

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Gianina Vulpe; [2022]
   Keywords : Nation branding; national identity; critical discourse analysis; discursive practice; social practice; Moldova;

   Abstract : The Republic of Moldova is a relatively new state in Eastern Europe, formed as an independent country in 1991, after the fall of the Soviet Union. While nation branding efforts in Moldova are still in their infancy, the country’s tensioned historical legacy, divided identity and current discursive struggles make it a valuable, albeit highly unexplored subject for nation branding research. READ MORE

6. 30. Gen Z & Social Sustainability – A Need for Adaption : An exploratory study of generation Z’s preferences of social sustainability when entering the labor market and an investigation on how SMEs within the foodservice distribution industry answer to these preferences.

   University essay from

   Author : Victoria Emilia Holmén Ahonen; [2022]
   Keywords : ;

   Abstract : Background: In today’s global world, corporations face a huge demand for executive talents due to advanced technology and increased level of high education which has led to a rapidly changing business environment. Companies need to distinguish themselves from one another to gain a competitive advantage in the market, to recruit the best talents on the labor market. READ MORE