Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.

Abstract: This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. The research methodology employed a combination of content analysis, case studies, and interviews with industry experts. The findings highlight the significance of effective branding and promotion strategies in attracting tourists and creating economic benefits. Challenges such as language barriers and access to industry experts were encountered during the research process. The study recommends further research with a larger time frame to gain more insights. Overall, this research contributes to understanding the implications and opportunities for enhancing the branding and promotion efforts of tourist destinations in Cameroon.