Essays about: "Brian Artz"

Found 1 essay containing the words Brian Artz.

  1. 1. Microtransactions : A Study of Consumer Behavior and Virtual Goods/Services Among Students at Linköping University in Sweden

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Brian Artz; Alex Kitcheos; [2016]
    Keywords : Microtransaction; Consumer Behavior; Ego Depletion; Extended Self; Perceived Value; Pricing; Functionality;

    Abstract : Within the realm of applications, a relatively new payment form has emerged: called Microtransactions. These small one-time payments (less than 10 Euros) offer an addendum to an existing app, service, or game. READ MORE