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Showing result 1 - 5 of 40 essays matching the above criteria.

1. 1. How will services change MNC’s business models under a circular economic background?

   University essay from Göteborgs universitet/Graduate School

   Author : Zhe Yu; [2023-07-19]
   Keywords : Circular Economy; Linear business model; Circular business model; Product-Service system; Business Model Canvas; Product; Service; Value chain; Sustainable;

   Abstract : The subject of this research is to find out how the MNCs can change from a traditional product-oriented business to a more service-oriented business. The study discusses and analysis on three types of product-service systems, under the structure of Business Model Canvas, with consideration of the previous studies, and aims at covering the entire MNC value chain. READ MORE

3. 2. Technology Acceptance in the Age of Mobile Applications

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Matilda Svensson; Siri Nygren; Emily Sundqvist; [2023]
   Keywords : Digitalisation; Mobile Apps; Technology Acceptance Model TAM ; Retail App Adoption; IKEA.; Business and Economics;

   Abstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE

4. 3. Transforming Phase of Circular Business Model Innovation in IKEA:A Case Study from Circular Business Ecosystem Perspective

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Veronika Kral; [2023]
   Keywords : Circular business model; Circular business model innovation; Transforming phase; Circular economy; Circular business ecosystem; IKEA;

   Abstract : Circular economy has gained significant attention in the past decade as a potential solution to address sustainability challenges. Implementing circular business model in the core business operation of a company is referred as circular business model innovation (CBMI). READ MORE

5. 4. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Hägg; Louise Andersson; [2022]
   Keywords : global brand; IKEA; corporate brand identity; sustainability; external brand communication; standardized vs. localized; Business and Economics;

   Abstract : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. READ MORE

6. 5. IKEA Urban Multi Hub : Concept development for future mobility and last-mile delivery

   University essay from KTH/Urbana och regionala studier

   Author : Huai-I Tung; [2022]
   Keywords : IKEA; last-mile delivery; future mobility; autonomous mobility; pick-up services; New York city; Shanghai city;

   Abstract : Since more and more customers switch to online purchases, the last-mile delivery problemhas created a huge burden on companies and cities. The increasing parcel delivery leads toextra operational costs in logistics and congestion in cities. READ MORE