Essays about: "Emily Sundqvist"

Found 1 essay containing the words Emily Sundqvist.

  1. 1. Technology Acceptance in the Age of Mobile Applications

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Matilda Svensson; Siri Nygren; Emily Sundqvist; [2023]
    Keywords : Digitalisation; Mobile Apps; Technology Acceptance Model TAM ; Retail App Adoption; IKEA.; Business and Economics;

    Abstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE