Essays about: "Camilla Ohlsson"

Found 2 essays containing the words Camilla Ohlsson.

  1. 1. New Zealand dairy co-operatives : strategies, structures and deregulation

    University essay from SLU/Dept. of Economics

    Author : Camilla Ohlsson; [2004]
    Keywords : co-operatives; cooperatives; dairy; deregulation; market strategy; New Zealand; Fonterra; Westland; Tatua; New Zealand Dairy Board;

    Abstract : The purpose of this thesis is to examine how the New Zealand dairy co-operatives have adjusted their market strategies and organisational structures as a result of changing market characteristics, and to investigate what were the driving forces behind these adjustments. The thesis gives an introduction to the industry and its development. READ MORE

  3. 2. The Package : The Neglected Attribute The package´s role as a strategic tool in a competitive context

    University essay from Ekonomiska institutionen

    Author : Kristina Gustafsson; Camilla Miedl-Ohlsson; [2002]
    Keywords : Business and economics; Förpackningsdesign; marknadskommunikation; märkesidentitet; kärnvärde; positionering; magisteruppsats; Tomicic; Ekonomi;

    Abstract : Background: When functionalities of todays products become increasingly alike, design plays a prominent role for product differentiation. Visuality becomes as significant as functionality and increases the importance for companies to work with, and use, packaging design as a tool for creating competitiveness. READ MORE