Essays about: "Case Based Reasoning"

Showing result 11 - 15 of 150 essays containing the words Case Based Reasoning.

  1. 11. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  3. 12. Robotic Lawnmowers and Professional Golf Customers; Navigating Expectations for a Hole-in-One Experience : An exploratory case study that aims to establish the expectations in the customer purchase journey of robotizing a golf course to guide providers' strategic decisions

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ebba Lövström; Emma Abrahamsson; [2023]
    Keywords : Robotic Lawnmower; Customer Experience; Customer Motivation; Customer Purchase Journey; Customer Satisfaction; Business-to-Business;

    Abstract : Background: Robotic lawnmowers are autonomous outdoor mobile robots designed to mow the lawn autonomously. The robotic lawnmower market is rapidly growing and constantly developing. READ MORE

  4. 13. Accessing credit through social relationships : a case study of cassava farmers in Central Uganda

    University essay from SLU/Department of Molecular Sciences

    Author : Susanna Larsson; [2023]
    Keywords : credit; access; agricultural market systems; value chain; moral economy; institutional bricolage;

    Abstract : The FAO aims to support local farmers in Nakasongola District, Uganda, to tap into value-added cassava market opportunities. This thesis critically examines farmers' experiences in these cassava markets, challenging classical economic assumptions that underpin the FAO project. READ MORE

  5. 14. A study of circular business model for SMEs in the CNC machine tool field

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : TIM KRÜGER; YATING YANG; [2023]
    Keywords : Circular Economy; SME; Business Model; Modelling; Simulation; Sustainability; Cirkulär ekonomi; små och medelstora företag; affärsmodell; modellering; simulering; hållbarhet.;

    Abstract : The purpose of this study is to develop and evaluate a circular business model for SMEs in the CNC machine tool field. To make the thesis more in-depth and with higher practical values, a CNC tool supplier company, MAQ AB, is chosen as the case study company. READ MORE

  6. 15. Usability-based data reporting with smartphones for efficient and sustainable resource planning

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Johan Kristoffersson; [2023]
    Keywords : resource planning; under-reporting; smartphones; mobile; usability; sustainability;

    Abstract : Spreadsheets are often used for data input and resource planning, but studies in health care indicate various barriers causing under-reporting. Other studies suggest mobile reporting systems could prevent under-reporting. Nevertheless, the importance of smartphone-based reporting systems within industries is scarcely researched. READ MORE