Essays about: "Xinying Liu"

Found 2 essays containing the words Xinying Liu.

  1. 1. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  3. 2. Heritage Authenticity and Swedish Folk dancers in Skansen Museum

    University essay from

    Author : Xinying Liu; [2022]
    Keywords : ;

    Abstract : Intangible Cultural Heritage is a dynamic presentation of the local community’s cultural authenticity and identity (UNESCO, 2003), differentiating it from other tourist destinations. Authenticity concerns arise in modern tourism studies (MacCannell, 1973), especially in heritage studies with a significant trend on safeguarding the "living culture" after 2003. READ MORE