Essays about: "Castello Banfi"
Found 1 essay containing the words Castello Banfi.
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1. Brand Positioning : The Case Study of Castello Banfi in Hong Kong
University essay from Mälardalens högskola; Akademin för hållbar samhälls- och teknikutvecklingAbstract : Program Course: MIMA‐International Marketing, Master Thesis EF0705 Title name: Brand Positioning: The case study of Castello Banfi in Hong Kong Authors: Jacopo Nicolò Longhi (851016-T097) Pham Thi Diep Linh (851020-T141) Tutor: Konstantin Lampou Problem: What should be a position for Castello Banfi brand in Hong Kong market? Purpose: Theoretically, the main purpose of this paper is to study the approach to the positioning of a brand. Practically, the case study of the Banfi brand in Hong Kong market will be studied. READ MORE