Essays about: "Cecilia Elmervik"

Found 1 essay containing the words Cecilia Elmervik.

  1. 1. Media Channels in a regulated market : A case study of ABSOLUT VODKA

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Cecilia Elmervik; Karin Funck; [2006]
    Keywords : Media Channels; Regulated Market; United States and China; Culture; Communication.;

    Abstract : It is widely known today that marketing plays an important role for the success of a company. The process of marketing is extremely complicated as it is, thus there are markets where this process is complicated even further. READ MORE