Essays about: "Charlotte Diaz de la Vega"

Found 1 essay containing the words Charlotte Diaz de la Vega.

  1. 1. The I Online - Identity Conceptualisation in Social Media and the Implications for Online Marketing Communications

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Charlotte Diaz de la Vega; Madelein Fagerlind; [2011-02-28]
    Keywords : Social media; Online marketing; Identity conceptualisation; Extended self; ndividual empowerment; Brand interaction; Uses and gratification;

    Abstract : Purpose: To determine which, why and how social media tools are used by young adults to conceptualise identity/identities online, the extent of such activity and the implications for online marketing communications. Literature review: New internet technologies have altered the way brands and consumers interact with power shifting from organisations to consumers’. READ MORE