Essays about: "Chen Wang"

Showing result 11 - 15 of 17 essays containing the words Chen Wang.

1. 11. Buying Imported Products Online : A quantitative study about Chinese Online consumer behavior towards imported products

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Qianqian Chen; Yuren Wang; [2015]
   Keywords : Consumer Behavior; Online Shopping; Imported Product; Theory of Planned Behavior; China;

   Abstract : With the fast growing Chinese online marketplace and the increasing popularity of shopping imported products online in China, more and more practitioners and researchers are interested in understanding the cues that Chinese consumers use to evaluate imported products consumption online. Our quantitative study aims to identify what factors affect the behavior of Chinese online consumers towards imported products and the relationships between the identified factors and purchase intention, and thereafter help companies to understand how to increase Chinese online consumers’ purchase intention of imported products. READ MORE

3. 12. Video Processing for Nail-fold Capillary Blood Velocity Detection

   University essay from KTH/Skolan för elektro- och systemteknik (EES)

   Author : Chen Wang; [2015]
   Keywords : Video analysis; nail-fold capillary; blood velocity detection;

   Abstract : Microcirculation plays an essential and functional role in the human body and reflects people’s physical status with microscopic detail. For peripheral microcirculation, nail-fold microscopy is a convenient and non-invasive tool since the capillaries in the nail-fold are well arranged and parallel to the skin, which is advantageous for microscopic visualization. READ MORE

4. 13. The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program

   University essay from Institutionen för marknadsföring (MF)

   Author : Sara Follin; Viktoria Fransson; [2013]
   Keywords : Relationship marketing; Loyalty program; Customer loyalty; Gender; Age;

   Abstract : Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). READ MORE

5. 14. Green food - to buy or not to buy? : A study of belief's influence on green food consumption of Chinese urban residents

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Sijun Ma; Tong Wang; Xiyang Chen; [2013]
   Keywords : green food; green consumption; consumer behavior; consumers belief;

   Abstract : This student thesis deals with the influence of consumers' beliefs on the green food consumption of Chinese urban residents. The thesis uses and modifies Theory of Planned Behavior (TPB) model as the base. To collect the empirical data, the online questionnaire is conducted. READ MORE

6. 15. Factors Influence Citizen Adoption for Government E-Tax Service

   University essay from Örebro universitet/Handelshögskolan vid Örebro Universitet

   Author : Xuyang Wang; [2012]
   Keywords : e-tax; e-filing; electronic tax; online; acceptance; behavior intention; citizen; adoption; e-government; public service; perceived risk; compatibility; TAM model and TPB model;

   Abstract : E-tax is an important function of e-government since it is highly related to the life of citizens (Wu & Chen, 2005). So in this paper I have discussed the factors influence the citizen adoption of government e-tax service. I have used the decomposed TPB model as my research model. READ MORE