Essays about: "Chenjie Hao"

Found 1 essay containing the words Chenjie Hao.

  1. 1. Chinese Consumers and the Second Time Car Purchase-A study of Chinese consumers’ behaviour in the automotive sector

    University essay from Göteborgs universitet/Graduate School

    Author : Chenjie Hao; Johan Eriksson; [2011-07-05]
    Keywords : Consumer behavior; Second time car purchase; Car consumption; Questionnaires in Mainland China; Intercultural communication;

    Abstract : The Chinese economy grew rapidly over the past decades with rising incomes and improved living standard this has stimulated consumption in general and lead to an unprecedented boom in the Chinese automotive sector. In 2009 China surpassed the sales and production volume of USA, overtaking USA as the world’s leading automotive nation. READ MORE