Essays about: "Chief Customer Officer"

Found 5 essays containing the words Chief Customer Officer.

1. 1. Perceived Sustainability of Startups: The Role of Relationship Equity and Chief Sustainability Officer

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Samuel Amant; Thor Berg; [2022]
   Keywords : Perceived Sustainability Value; Relationship Equity; Startups; Chief Sustainability Officer; Business and Economics;

   Abstract : Strategic decisions on how a company should invest resources is naturally a crucial decision, but for startups this decision is even more important as each small decision will have major repercussions on the longevity of a startup. This study seeks to deepen the understanding of the perceived sustainability of a startup by a customer - since this is a growing customer decision criteria - and how the customer’ relationship equity and Chief Sustainability Officer (CSO) influence this perceived sustainability. READ MORE

3. 2. Sågverkens syn på granbarkborreskadat virke i södra Sverige – användningen och framtiden

   University essay from SLU/School for Forest Management

   Author : Reinder De Vries; Erik Sjöberg; [2022]
   Keywords : blånadssvamp; sågad trävara; insektsangrepp;

   Abstract : Granbarkborreskadat virke har länge varit ett faktum för markägaren men också för skogsföretagen och sågverken. Skogsföretagen vill behålla en god relation med leverantörerna, det vill säga skogsägarna, och känner sig därför tvungna att köpa in sämre virke som håller sämre kvalitéer. READ MORE

4. 3. The Exploring Digital Framework: A Comparative Case Study within the Swedish Manufacturing Industry

   University essay from Lunds universitet/Produktionsekonomi

   Author : Daniel Ögren; [2020]
   Keywords : Exploring Digital Framework; Digitalization; Digital Agenda; Digital Disruption; Digital Strategy; Digital Business Strategy; Digital Transformation; Digital Drivers; Digital Challenges; Digital Debt; Digital Surplus; Digital Roadmap; Swedish Manufacturing Industry; Servitization; Techquilibrium; Business and Economics; Technology and Engineering;

   Abstract : Title: The Exploring Digital Framework: A Comparative Case Study within the Swedish Manufacturing Industry Author: Daniel Ögren Supervisors: Carl-Johan Asplund (LTH), Jonathan Bergsteen (Triathlon Group), Fredrik Wadsten (Triathlon Group) Background: As new digital technologies and concepts arise, the inherent meaning of digitalization broadens. Consequently, companies experience increasing complexity of setting digital priorities and successfully carrying through digital initiatives. READ MORE

5. 4. Finding and Defining the Chief Marketing Officer in the Organization

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jacob Tegnér; Madeleine Magnusson; [2013]
   Keywords : Chief Marketing Officer; CMO; Marketing Organization; Market Orientation;

   Abstract : The environment today is characterized by accelerating change in the marketplace and customers are becoming more and more empowered and demanding. To meet these needs organizations have to become more market oriented and work with the customer to create value. READ MORE

6. 5. Chief Information Officer : A business strategy resource?

   University essay from IHH, Informatik; IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Niclas Forsberg; Lars-Åke Wahlberg; Johan Bengtsson; [2007]
   Keywords : CIO; Business strategy; IT management; Chief Information Officer; strategic alignment;

   Abstract : This thesis aims at describing the CIO role from the perspective of two interviews and the literature on the subject. Our research questions mainly focus on the actual work of a CIO and are answered by providing a framework on how to view the CIO and the influence of the CIO. Influence meaning both on business and IT strategy. READ MORE