Essays about: "CMO"

Found 5 essays containing the word CMO.

  1. 1. Achieving aid effectiveness through results-based management: : A chimera?

    University essay from Umeå universitet/Statsvetenskapliga institutionen

    Author : Erika Nytting; [2022]
    Keywords : Development aid; Development co-operation; New Public Management; Results Based Management; New Public Service; Management theories; Governance; Results; OECD-DAC; Aid Effectiveness Agenda; Paris Declaration.;

    Abstract : New Public Management has been the prevailing governance model in public sector administration since the late 1980s. In 2005, OECD-DAC member states adopted the resultsbased management model ‘Paris Agenda for Aid Effectiveness’, building on new public management theory and values. READ MORE

  3. 2. Social media's significance on the need recognition and information search, in B2B investment decisions of 3D printers.

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Gustav Boström; [2015]
    Keywords : 3D printer; desktop 3d printer; Social media; B2B; decision making; need recognition; information search; consumer behaviour; B2B marketing;

    Abstract : This study examines what significance social media (Facebook, LinkedIn, Twitter and Instagram) may have in regard to clients need recognition and information search, in B2B investment decision making of desktop 3D printers. The study was made on 121 respondents from the 3D printer reseller company 3DVerkstan’s customer base. READ MORE

  4. 3. Finding and Defining the Chief Marketing Officer in the Organization

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jacob Tegnér; Madeleine Magnusson; [2013]
    Keywords : Chief Marketing Officer; CMO; Marketing Organization; Market Orientation;

    Abstract : The environment today is characterized by accelerating change in the marketplace and customers are becoming more and more empowered and demanding. To meet these needs organizations have to become more market oriented and work with the customer to create value. READ MORE

  5. 4. Do executives get appropriate compensation? : Evidence from intellectual capital perspective

    University essay from Umeå universitet/Företagsekonomi

    Author : Yamin Xie; [2013]
    Keywords : Executive compensation; intellectual capital; pay-contribution; free-rider problem;

    Abstract : This paper presents an empirical analysis of top executive compensation from intellectual capital perspective using data from US listed companies and aims to examine whether executives get appropriate compensation. I propose a pay-contribution compensation scheme and extend previous research on agency theory, by exploring how executive compensation contract design may be based on the firm’s intellectual capital (IC). READ MORE

  6. 5. Sugar Subsidies in the European Union - Mechanisms and Effects

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Anders Littorin; [2009]
    Keywords : EU; subsidies; CAP; sugar; ACP; sugar reform; CMO; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

    Abstract : For various political and economic reasons European sugar farmers and producers have received large subsidies from the EU. The goal of this thesis is to analyze these sugar subsidies and their effect on world market prices and production level in the EU, using statistical data from the mid 1980’s and onward. READ MORE