Advanced search
Showing result 1 - 5 of 63 essays matching the above criteria.
-
1. Cold War In The Ice Cream Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. READ MORE
-
2. Empirical Asset Pricing via Machine Learning - Evidence from the Chinese stock market
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : This thesis builds upon existing research on the application of machine learning in asset pricing in the US and European stock markets, by incorporating unique predictive indicators specific to the Chinese stock market, to explore whether machine learning can also be successfully applied in the Chinese stock market. Empirical results show that machine learning models outperform OLS significantly in predicting A-share returns, and this conclusion also applies to different portfolios we have constructed. READ MORE
-
3. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE
-
4. When Work Disappears: Empirical Evidence from Sweden of Manufacturing Decline and its Effect on Marriage and Family Formation
University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomiAbstract : This thesis examines if local labor demand shocks stemming from increasing manufacturing competition from China shifts the employment status among young adults during the years 1995 to 2018, using data on Swedish municipalities. In the context of labor market uncertainties and family formation decisions, we aim to test whether changes in economic stature affects marriage, fertility and children's living circumstances in Sweden. READ MORE
-
5. The Impact of motion-sensing exercise games on young adults : Take “Ring Fit Adventure” as example
University essay from Högskolan i Skövde/Institutionen för informationsteknologiAbstract : With the continued expansion of the market share of video games and the growing numberof obese people in recent years, public and business interests in exercise games have been aroused. The period when exercise games emerged maybe can be counted down from AtariPuffer. READ MORE
