Essays about: "Chun Tsen Ou"
Found 2 essays containing the words Chun Tsen Ou.
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1. Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam
University essay from Handelshögskolan vid Umeå universitetAbstract : Iconic brand is a new topic in the field of branding that has started to attract researchers’ attentions; yet, it is still mostly discussed in the non-academic field. Brand community is also an evolving topic in marketing. These two new concepts are the focuses of this research. READ MORE
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2. Exploring the process through which entrepreneurial intention is generated within academic researchers’ minds : A case study in Umeå Institute of Design in Sweden
University essay from Handelshögskolan vid Umeå universitetAbstract : .... READ MORE
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