Essays about: "Citibank"

Found 3 essays containing the word Citibank.

1. 1. Analysis of training in consumer banking : A case study of Citibank

   University essay from Handelshögskolan vid Umeå universitet

   Author : Muhammed Tahir Bashir; Jesús Carlos Morales Gajete; [2010]
   Keywords : ;

   Abstract : In this research we tried to find out which role plays training in the success or failure ofsales in retail banking and how vary it is around the world. This research should beinteresting for readers because we made a deep investigation about training of salesteam in retail banking in an international context, comparing two different branchesaround the world. READ MORE

3. 2. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Ferdinand Enoayuk Abangma; [2009]
   Keywords : Brand Equity; Brand Awareness; Citibank N.A-Cameroon; Telephone interview;

   Abstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE

4. 3. Företagsförvärv : en fallstudie av tre bankers förvärv

   University essay from SLU/Dept. of Economics

   Author : Rateb Nori; [2008]
   Keywords : företagsförvärv; Nordea; Kaupthing Bank; Citibank; strategi; process;

   Abstract : Mergers and Acuisitions are becoming increasingly common. This can be explained with the fact that the competition is increasing. Therefore many companies are forced to join other markets. This thesis inquires into the process of Mergers and Acqusitions when one company buys another company. READ MORE