Essays about: "Claes Friberg"
Found 1 essay containing the words Claes Friberg.
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1. Entry Mode Strategy and the Effect of National Culture on Foreign Subsidiary Performance
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This study raises a new question regarding the link between cultural distance and entry mode performance. Previous studies have found a relationship between entry mode choice and performance. Others have shown a relationship between national culture and the choice of entry mode. READ MORE
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