Essays about: "Context elaboration"
Showing result 1 - 5 of 32 essays containing the words Context elaboration.
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1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context
University essay from Umeå universitet/FöretagsekonomiAbstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE
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2. Supply Chain Incentive Alignment in Bottom of the Pyramid environments
University essay from Lunds universitet/Teknisk logistikAbstract : Background: Alleviating poverty is critical for achieving sustainability (Zomorrodi et al., 2019). READ MORE
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3. Development of dynamic managerial capabilities to facilitate an automotive company’s digital transformation : A case study at Volvo Group
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: IT has been reshaping competition and strategy for decades. However, the current wave of IT-driven competition is distinct from previous ones. As new digital technologies have a disruptive effect, organizations must adapt to remain competitive. READ MORE
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4. Contested justice - Climate justice activists’ and coal workers’ interpretations of a just transition in the Rhinish lignite phase out
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/HumanekologiAbstract : The combustion of lignite coal for energy production significantly contributes to Germany’s greenhouse gas emissions, leading climate justice activists to advocate for an immediate coal exit. Workers of the lignite industry strongly oppose this as they worry about the structural decline of mining regions and their financial security. READ MORE
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5. Convincing Crowdvoting Campaigns - The Persuasive Characteristics of New Venture Crowdvoting Campaigns
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Today, many entrepreneurs turn to online crowdsourcing platforms to acquire resources and support for their ventures. While the pursuit of financial capital through crowdfunding platforms has received much attention from researchers, the pursuit of non-financial support has grown significantly in importance among new ventures. READ MORE