Essays about: "Context-of-context"
Found 2 essays containing the word Context-of-context.
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1. “Calling it vegetable ‘prinskorv’ actually bothers me quite a lot” - How mythologies are shaping the marketization of plant-based protein products
University essay from Göteborgs universitet/Graduate SchoolAbstract : Mythologies are guiding consumption practices, thus, shaping how markets are perceived. However, the two concepts of market mythologies and marketization have conjointly received limited attention. READ MORE
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2. Shaping Vegan and Sustainable Consumption: A Case Study on Maria Nila
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Constructing Vegan and Sustainable Consumption Date of the Seminar: 2021-06-04 Course: BUSN39 Degree Project in Global Marketing Authors: Ninette Hansson and Vanille Cousyn Johansson Supervisor: Sofia Ulver and Hossain Shahriar Key Words: Vegan Consumption, Sustainable Consumption, Ideologies, Myths, Consumer Responsibilization, Cultural Branding Thesis Purpose: The purpose of this thesis is to explore how marketplace ideologies and myths shape vegan and sustainable consumption. Theoretical Perspective: Ideologies and Myths, Consumer Responsibilization and Cultural Branding. READ MORE