Essays about: "Corporate Communication"

Showing result 16 - 20 of 526 essays containing the words Corporate Communication.

  1. 16. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Disha Monga; Vaaruni Venkatesh; [2023]
    Keywords : corporate socio-political activism; brand activism; woke-washing; CSA advertising; consumer-brand alignment;

    Abstract : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. READ MORE

  3. 17. CSR in Finnish Football

    University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)

    Author : Ossi Vilppola; [2023]
    Keywords : Corporate social responsibility; CSR; CSR in Finnish football;

    Abstract : Corporate social responsibility (CSR) has become a prevalent topic in the world of sports. The term has only recently been introduced to the Finnish football scene, thus making it a relatively new concept to be utilized. It has been argued that football clubs in Finland have varied motivation and participation rates in terms of CSR. READ MORE

  4. 18. Designing a Corporate Training Game that Empowers the Communication between Game Designers and Programmers

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Paul Brandstetter; Henrik Nilsson; [2023]
    Keywords : corporate games; training games; design communication; cultural approach to organizations; measuring communication; game design;

    Abstract : This research investigates the communication of design teams using Research through Design. Specifically, it investigates the communication between the game designers and programmers in a game development environment. READ MORE

  5. 19. Culture and Transnationalism: Exploring the Effects of Perceived Cultural Difference on Business Operations Between Dutch and Japanese Professionals

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Olivier Duineveld; [2023]
    Keywords : Transnationalism; cultural challenges; othering; sensemaking; schemata; identity; Japan; The Netherlands; Business and Management; Social Sciences;

    Abstract : The trend towards greater globalisation brings the matter of cultural identity to the foreground. Transnational corporations or business networks are culturally diverse places where cultural othering – simply put, the assumption that someone is fundamentally different from you based on the cultural identity projected on- or associated with them – can significantly impact operations across the hierarchy. READ MORE

  6. 20. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alice Ekeroth; [2023]
    Keywords : corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

    Abstract : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. READ MORE