Essays about: "Corporate Communication"

Showing result 31 - 35 of 526 essays containing the words Corporate Communication.

1. 31. Scaling With Purpose: Exploring the Dynamics of Corporate Purpose Implementation. A Single Case Study on the Role of Organizational Growth in Corporate Purpose Implementation at a Startup When Scaling

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Ebba Berbres; Nadine Alexandra Kranck; [2023]
   Keywords : corporate purpose; corporate purpose implementation; organizational growth; startup; scaling startup;

   Abstract : Corporate Purpose has emerged as an evident management trend of the 2020s. Nevertheless, the concept and its implementation in practice are still characterized by much intangibility and ambiguity. READ MORE

3. 32. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

   University essay from SLU/Department of Molecular Sciences

   Author : Nicole Chidiac; Iris Lundquist; [2023]
   Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

   Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

4. 33. Managing Stakeholders’ Expectations of CSR : A qualitative interview study of Allsvenskan

   University essay from

   Author : Albin Andersson; Tobias Chau; [2023]
   Keywords : Corporate Social Responsibility; CSR; Sports Organizations; Swedish Elite Football Clubs; Allsvenskan; Stakeholder; Stakeholder Theory and Institutional Theory;

   Abstract : Abstract Background: The increasing professionalization of sports clubs has led to a shift in their objectives to include social responsibility in addition to sporting success. The change is due to the demand from society for organizations to contribute back to society and the need for clubs to maintain authentic relationships within their communities. READ MORE

5. 34. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

6. 35. Adapting to the CSRD and Reporting of Scope 3 Emissions: Strategies for Newly Affected Companies : A Study of the Challenes and Potential Solutions for Companies Newly Affected by the CSRD

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Alexandra Munthe Nilsson; Karin Nilsson; [2023]
   Keywords : Corporate Sustainability Reporting Directive; CSDR; Scope 3; Outsourced Transportation Emissions Potential Solutions; Corporate Sustainability Reporting Directive; CSRD; Scope 3; Hållbarhetsrapportering; Outsourcade Transportutsläpp; Utmaningar; Potentiella Lösningar;

   Abstract : As part of the EU’s sustainable strategy in reducing emissions and combating climate change the EU introduced the Corporate Sustainability Reporting Directive (CSRD) in 2022. This directive requires the reporting of sustainability information from a significantly wider group of companies. READ MORE