Essays about: "Corporate image study"

Showing result 16 - 20 of 179 essays containing the words Corporate image study.

  1. 16. Sustainable Corporate Bonds in the Swedish Real Estate Sector : A study on sustainable corporate bonds in the Swedish real estate sector with focus on risk premium and driving factors

    University essay from KTH/Fastighetsföretagande och finansiella system

    Author : Sara Ekelund; Eleonor von Euler; [2022]
    Keywords : Corporate bonds; greenium; risk premium; Företagsobligation; greenium; risk premium;

    Abstract : The market for sustainable corporate bonds is booming and has been for the pastyears. Swedish real estate companies were first with issuing green corporate bonds andresponsible for the largest amount of issued corporate bonds. However, in the socialand sustainability corporate bond market, the sector is lagging. READ MORE

  3. 17. Effects of mandatory sustainability reporting in Sweden : A study on how the amendment has affected the content of Swedish companies’ sustainability reports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gabriel Butros; Junior Chukro; [2022]
    Keywords : Sustainability; Corporate social responsibility; CSR; Sustainability reporting; Stakeholders; Mandatory reporting; Annual Reports Act.; Hållbarhet; Företags samhällsansvar; CSR; Hållbarhetsrapportering; Intressenter; Obligatorisk rapportering; Årsredovisningslagen.;

    Abstract : Stakeholders have for the past few years been interested in organizations' impact on sustainability, where economic, environmental, and social issues are prioritized. In 2017, the Annual Reports Act was amended. It now requires companies that meet the criteria to report their CSR activities and impact on sustainability-related issues annually. READ MORE

  4. 18. Visualizing Strategic Value in CVC - an Impossibility or Solely a Consequence of Inadequate Practices?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Filippa Dunér; Melvin Olsson; [2022]
    Keywords : Corporate venture capital; Performance measurement; Strategic value; Key performance indicators; Automotive industry;

    Abstract : This paper presents empirical findings from a multiple case study inspired by a transactional design on strategic value within the field of corporate venture capital (CVC), motivated by its increasingly prominent role in enhancing the strategy of large corporations. Steered by an identified lack of knowledge about how to concretize and measure the strategic value created by CVC firms, the paper contributes with a conceptual framework primarily directed to the automotive industry. READ MORE

  5. 19. Fashionable Activism: A study of corporate activism in fashion brands' marketing communications and the effects of congruence as moderated by brand type and political leanings

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Jernberg; Vendela Angerlöv; [2022]
    Keywords : Corporate activism; Congruence; Marketing; Political leanings; Fashion brands;

    Abstract : Corporate activism (CA) has become a commonplace occurrence whereby brands express support for different social-political causes. Despite its increasing prominence, corporate activism has not been extensively researched. READ MORE

  6. 20. The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Kullenberg; Felix Ellqvist; Nicholas-Joel Kisling; [2022]
    Keywords : Repositioning; corporate brand identity matrix; brand identity; brand image; Jägermeister; Business and Economics;

    Abstract : Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. READ MORE