Essays about: "Corporate image study"

Showing result 11 - 15 of 179 essays containing the words Corporate image study.

1. 11. Understanding the role of Socio-Emotional Wealth (SEW) on CSR : A single case study of Saudi Arabian family-owned businesses

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ziad Darraki; Saravanan Pandurangan; [2022]
   Keywords : SEW; CSR; Family firms; SEW perspective; CSR activities;

   Abstract : Introduction: In family businesses, previous literature does not discuss about the connection between Corporate Social Responsibility (CSR) activities and Socio-Emotional Wealth (SEW). Therefore, this research provides the role of SEW on CSR activities in family businesses. READ MORE

3. 12. Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nikolai Kozhevnikov; Sofia Rosin; Daniel Castro Jimenez; [2022]
   Keywords : Brand Extension Strategy; Brand Overstretching; Brand Portfolio Management; Brand Authenticity; Brand Image; Business and Economics;

   Abstract : Purpose: This paper aims to research how large corporations with diverse brand portfolios navigate their brand image and how they can avoid the brand overstretching issue. Design/methodology/approach: The methodology of this study implied qualitative case study analysis of three international brands imposed to the risk of brand overstretching, supported by the customer survey, as well as proposed theoretical framework based on the literature review secondary data. READ MORE

4. 13. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : XU YUNSHU; YAO KAIYU; [2022]
   Keywords : Corporate social irresponsibility; corporate image; consumer buying behaviour;

   Abstract : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. READ MORE

5. 14. To be or not to be…green, that is the question

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
   Keywords : Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

   Abstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE

6. 15. Inclusive tourism for people with a mobility disability in Zimbabwe

   University essay from Umeå universitet/Institutionen för geografi

   Author : Wendy Simbisai Mubaiwa; [2022]
   Keywords : Inclusive tourism; Mobility disability; Zimbabwe;

   Abstract : In this 21st Century, the global increasing population of disabled people has led to the demand for the inclusion of the mobility disability in various sectors of life, among them, the tourism sector. imminent. The demand by the tourists with mobility disability to access tourism facilities triggered the need to carry out this research. READ MORE