Essays about: "Country of origin effects"
Showing result 41 - 45 of 53 essays containing the words Country of origin effects.
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41. Make It 'til You Break It : - A Study of If and How Country-of-Origin Incongruence Affects Consumer-Based Brand Equity
University essay from Företagsekonomiska institutionenAbstract : As companies are focused on and capable of creating brand images aimed at supporting their brands, some choose to strategically associate them with specific countries or regions in hopes of attaining perceivably higher consumer-based brand equity. Although such a strategy could prove itself effective in the sense of increasing the amount of positive consumer perceptions, it might also result in harmful effects if the marketed country-of-brand origin is not in congruence with the brand‟s other country-of-origin constructs. READ MORE
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42. Influences of country of origin in Thai consumers’ buying decision toward beer purchasing
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Group number: 2838 Research Questions: Does the country of origin influence Thai consumers’ buying decision towards beer purchasing? What are the consumers’ attitudes and perception towards beer consumption? Purpose: The authors aim to explore the effect of COO towards beer purchasing behavior of Thai consumer. The research study examines the attitudes of Thai consumers in terms of the beer purchasing based on two aspects: foreign and domestic brands. READ MORE
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43. International unlawful parental child abduction. Comparative study: Lithuania, Sweden, and Russia.
University essay from Lunds universitet/Juridiska institutionenAbstract : Globalisation has made its impact not the least on peoples’ private relations. The increased migration has made chances of people settling down and starting family outside their home countries rather high. READ MORE
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44. Aid Fragmentation and Swedish Bilateral Development Assistance
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : A recently discovered problem concerning foreign development assistance is that of its fragmentation. The concept of aid fragmentation refers to the composition of the flow of aid into a recipient country in terms of its origin. READ MORE
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45. The cognitive processes underlying country of origin- effects and their impacts upon consumer's evaluation on automobile
University essay from Ekonomihögskolan, ELNU; Ekonomihögskolan, ELNUAbstract : Purpose The main purpose of the research is to continue to the understanding of the relationship between the country-of-origin effects and automobile evaluation and apply the Extended COO-ELM model(Bloemer, Brijs and Kasper, 2009) for the cognitive processes underlying country of origin-effects. The study also aims to give managers some information to assess consumer's purchase intentions of car and assist them in managing their product's COO. READ MORE
