Essays about: "Country of origin effects"

Showing result 26 - 30 of 53 essays containing the words Country of origin effects.

  1. 26. The COO Effect in the International Brand Positioning : A Qualitative Study of Chinese Companies

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Halissa Odebrecht da Silva; Barbara Kobuszewski Volles; [2014]
    Keywords : brand positioning; COO country-of-origin ; Chinese companies; international brand positioning.;

    Abstract : Chinese companies have been an important issue in the world economy development, since China belongs to the group of emerging countries that had been gaining prominence in the last years. To gain market, ranges of companies are going abroad, aiming to develop their brands internationally. READ MORE

  3. 27. What factors are influencing domestic purchasers in their purchase of imported low-involvement products due to the products' country-of-origin? : - A case study of a natural stones importer

    University essay from Umeå universitet/Företagsekonomi

    Author : Ulrika Logardt; [2014]
    Keywords : COO-effects; coo; effect; effects; country-of-origin; import; purchaser; purchase; Sweden; ethnocentrism; CETSCALE; low-involvement; low-involvement products; low; involvement; natural stones; stone; swedish; case study; COO-effekter; coo; effekt; effekter; ursprungsland; tillverkningsland; import; inköpare; inköp; Sverige; etnocentrism; CETSCALE; natursten; sten; svensk; fallstudie;

    Abstract : The author has applied an abductive research design and performed a case study which includes a survey and e-mail interviews of workers within the construction industry. The purpose of the survey and the interviews is to investigate what factors may be the most influential for individuals in establishing their apprehension of natural stones. READ MORE

  4. 28. “The impacts of country-of-origin and ethnocentrism on consumers’ product evaluations”

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Lena Brenner; [2013-09-20]
    Keywords : advertising communication strategies; country image; country-of-origin; consumer ethnocentrism; quality perception; price evaluation; product category; product country match; purchase intention;

    Abstract : The purpose of this study is to develop communication strategies based on country-of-origin effects evoking different consumer perceptions. To what extent consumer ethnocentrism influences the evaluation of goods produced in one’s home country, contrary to internationally manufactured products, illustrates another main purpose of this thesis. READ MORE

  5. 29. The Employment Gap between immigrants and natives in European countries : The importance of integration policy and origin

    University essay from Institutionen för nationalekonomi och statistik (NS)

    Author : Thunhavich Thitiratsakul; Thatee Diawpanich; [2013]
    Keywords : employment gap;

    Abstract : We study the employment gap between immigrants and natives in 16 European countries and the effect of integration policies and country of origin. In this paper, we want to answer 3 main questions. READ MORE

  6. 30. INTERPRETING COUNTRY-OF-ORIGIN EFFECTS IN HIGH- AND LOW-CONTEXT CULTURE SOCIETIES

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : David Elvin; Garniasih Garnijanto; [2013]
    Keywords : Country-of-origin; culture; brand; international marketing; high-context culture; low-context culture; Business and Economics;

    Abstract : Purpose: To explore and describe how country-of-origin has its effect towards both high- and low-context culture societies. Theoretical perspectives: Country-of-origin effect, cultural context, international marketing. READ MORE