Essays about: "Hedonic Value Judgments"

Found 1 essay containing the words Hedonic Value Judgments.

  1. 1. Self-Service Technologies : What Influences Customers to Use Them?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bawan Saeid; Elma Macanovic; [2017]
    Keywords : Self-Service Technology; Private Self-Service Technology; Perceived Control; Perceived Convenience; Hedonic Value Judgments; Utilitarian Value Judgements; Decision to Use;

    Abstract : Background: The society has changed and become increasingly characterized by technology-facilitated interactions. Companies are starting to make use of self-service. technologies (SSTs), instead of interpersonal encounters during service deliveries. Customers’ usage of SSTs has been examined in previous research. READ MORE