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Showing result 1 - 5 of 117 essays matching the above criteria.

  1. 1. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Klara Larsson; Freja Ling; [2023]
    Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

    Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE

  3. 2. Diversity and Team Performance in Banks : A qualitative analysis of how workplace diversity and team performance are related: A study of Swedish banks

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Idiris Abiib; Richardo Mezher; [2023]
    Keywords : ;

    Abstract : Background: Given the rise of multiculturalism in Sweden and the need for businesses to adapt, this topic is particularly relevant for Swedish banks. Moreover, it provides background information on the Swedish banking sector, highlighting its historical development and the influence of digitalisation on services. READ MORE

  4. 3. Supply chain integration and the end- customers’ relationships: : The case of a Scandinavian International Service Provider

    University essay from Jönköping University

    Author : Anabela Milakovic; Hadi Al Homsi; [2022]
    Keywords : Supply Chain Integrations; End-Customer Relationships; Performance; Maritime Transportation; Logistics and Distribution;

    Abstract : Background: In recent times, the maritime shipping industry has been facing several challenges due to higher shipping costs caused by delayed deliveries and underperformance damaging the relationship between operating companies and end-customers. Researchers have shown the potential usefulness of an integrated supply chain system as it helps improve business results and end-customer relationships. READ MORE

  5. 4. Making Sense of the Net Promoter Score (NPS) - A study of NPS' relationship to Word of Mouth, attitudinal loyalty and customer satisfaction, and what drives these mindset metrics

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Christoffer Rodell; Theo Örtengren; [2022]
    Keywords : Net Promoter Score; Word of Mouth; Attitudinal loyalty; Associations; Mindset metics;

    Abstract : Since Fredrick F. Reichheld introduced the Net Promoter Score (NPS) in 2003, it has become one of the most favored customer mindset metrics (MSMs) within business practice. Often, it is claimed to be an indicator of customer loyalty, satisfaction, and Word of Mouth (WOM). READ MORE

  6. 5. Sustainable logistics service providers : A qualitative case study of future technology and IT solutions attributes for 3PL clients

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Skärbo Jonsson; [2022]
    Keywords : logistics; third-party logistics; inter-organizational relationship; key performance indicators; sustainable balanced scorecard; technical warehouse solution; sustainability; attribute; logistik; tredjepartslogistik; interorganisatoriska relationer; resultatindikationer; hållbart balanserat styrkort; teknisk lagerlösning; hållbarhet; attribut;

    Abstract : The growing demand for commerce has disrupted the market's supply chains. To manage the customer demands, contracting a third-party logistics (3PL) can help make the chain more resource efficient. Actions such as implementing sustainable technology and IT infrastructure are important to invest in. READ MORE